Cheers to breaking conventions, embracing the power of a tribe. The evolution of Ape Planet!
Services
Client
Year
Challenge
Our client needed a brand refresh that echoed their evolving jungle values and fired up the next generation of apes—young, wild, and meme-hungry. So we leveled up the Banana Challenges to match their primal energy.
In response to the dynamic shifts in Web3 industry landscape, designing the Ape Planet app came with the challenge of creating a fun, engaging, and user-friendly interface while integrating crypto functionalities and gamification. The app needed to balance meme culture, community interaction, and blockchain mechanics without overwhelming users.
Ensuring seamless navigation between meme challenges, staking, leaderboards, and referral systems required a well-structured UX flow. Another challenge was designing a visually immersive jungle theme while maintaining clarity and responsiveness across devices. To tackle these, we focused on intuitive UI elements, playful animations, and structured gamification mechanics, ensuring users could easily participate, earn rewards, and track progress in an exciting and interactive way.
Goal
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
Ape Planet is a community-driven meme and crypto ecosystem where apes unite through creativity, engagement, and rewards. Powered by $APEP, the project gamifies social media interaction with daily meme challenges, influencer collaborations, and a dynamic referral system. Community members can level up through the Primal Power progression system, unlocking new features, staking rewards, and exclusive badges. With a focus on social engagement, DeFi utilities, and viral marketing, Ape Planet transforms meme culture into an interactive, rewarding jungle where participation fuels growth.
Result
Apep experienced increased community engagement, a boost in investor interest, and a stronger brand presence in the Web3 Space.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in engagement. The project now crafted a niche in the web3 space on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
Crafting intricate brand narratives for lasting and meaningful impact.
Crafting intricate brand narratives for lasting and meaningful impact.
